Avoid the most common errors in writing

September 29, 2011

Despite the fact that we all basically know how to write (we did learn it when we were five, after all), it still doesn’t come easily to everybody. Errors work their way into professional documents too often and undermine the credibility of the author (and whoever they represent). It’s one thing to be friendly and […]

Tips for aligning your strategy with social media

September 22, 2011

With its fast-paced evolution, social media continues to fascinate and frustrate as businesses figure out the nuances and opportunities each network presents.  However you’re leveraging social platforms, your activity should be aligned with your overall business strategy. Here is a framework to make sure you are doing just that… Prioritise research. Plenty of organisations pay […]

The art of business writing

September 15, 2011

In our information-driven world, business often requires us to wear many hats… and one of those hats, inevitably tends to involve writing. There’s proposals to get out to important clients, formal letters, tender documents, RFP’s to respond to, not to mention all those words that need to come from somewhere for your marketing. Here though, […]

Social media sins

September 8, 2011

Despite popular opinion, and heady temptation, social media is not just a platform for you to push your corporate messages. It’s a forum to facilitate open and honest dialogue with other individuals and as a company, this is a powerful conduit between you and your customers. But as in non-digital life, if you are purely […]

New words – it’s official!

September 1, 2011

In further confirmation of social media’s penetration into the language, Merriam-Webster has added both “tweet” and “social media” to its Collegiate Dictionary. Merriam-Webster, which announced the move last Thursday, is a bit late to the game. The Oxford English Dictionary just added “tweet” and “retweet,” not to mention “sext,” last week. Collins English Dictionary added […]

Monthly Archives: September 2011