It’s been said that when most people write copy for their website, they sound a lot like a talkative, hyperactive teenager, moving all over the place. It’s a common mistake that we try to stuff several different concepts into our headlines and tend to have a first paragraph that attempts to cover all the possible […]
No-one can argue with the huge marketing and pulling power that Apple has at its disposal to influence consumers; they have been able to sway millions, despite not necessarily being the first to come up with certain products. Their brand is fueled by intelligence, innovation and inventiveness – and has created an almost cult-like following. […]
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For most of us (yes, even professionals), the biggest challenges when it comes to writing are the same: how to get started, how to cut the ‘fluff’ and then how to finish. But really, if you think about it closely, these three issues are just symptoms of the same problem – which is not clearly […]