The myth of the overnight success

April 25, 2012

Consider this: Angry Birds, the incredibly popular game, was software maker Rovio’s 52nd attempt. They spent eight years and nearly went bankrupt before finally creating their massive hit. James Dyson failed in 5,126 prototypes before perfecting his revolutionary vacuum cleaner. Groupon was put on life support and nearly shut down at one point in its meteoric […]

Marketing emails: a cheat sheet

April 18, 2012

Whoever says email marketing is dead, is badly mistaken. Countless indicators point to the fact that email marketing continues to yield better return on investment than any other marketing activity. Whether that is strictly true or not for you, email marketing remains a powerful source of lead generation, but only if you do it in […]

The upside of being ordinary and obvious

April 11, 2012

How much time do you spend trying to be ordinary or obvious? Probably not a lot. In fact, most marketing people actively avoid talking about the ordinary or obvious qualities of their business. Instead we spend days in creative brainstorms trying to create new messages and find that brilliant unique thing that no one else […]

Monthly Archives: April 2012