Breed curiousity to get results

May 30, 2012

There’s a powerful but elusive emotion that you can trigger an increase in traffic and conversions. Used properly, it can entice your reader to give you their full attention and follow your call to action. But, there’s a catch… Despite its intensity, this emotion is fickle and it’s often mishandled in marketing. Make a mistake […]

Care… more!

May 16, 2012

Care. Care more than you need to, more often than expected, more completely than the other guy. No one reports liking Steve Jobs very much, yet he was as embraced as any businessperson since Walt Disney, because he cared. He cared deeply about what he was making and how it would be used. Of course, […]

Easily create compelling content

May 9, 2012

The secret to prolifically creating excellent content isn’t inspiration or brilliance. Instead it’s found in structure, planning, and research. Not very sexy sounding, I know, but consider these rules and you’ll be able to write much more compelling content…   Start with the audience and the angle It all starts with understanding the people you’re […]

Tips for copy that sells – from one of the best!

May 2, 2012

David Ogilvy is an advertising legend and here, author Nathan Hangen shares what he believes to be the best of Ogilvy’s advice arsenal when it comes to writing better copy.   1. Go Big or Go Home Don’t bunt. Aim out of the ball park. Aim for the company of immortals. -David Ogilvy The product […]

Monthly Archives: May 2012