The SEO game is changing

July 25, 2012

It’s true that the online world moves quickly, but now the SEO game is really changing. While Google used to rank links around the Internet as being indicative of valuable content, the emphasis seems to have shifted towards a more social media-based focus. The theory now being that if you promote content with social media, […]

How to create compelling bullet points

July 18, 2012

Blog posts, Tweets, video clips, the Facebook timeline, and tens of thousands of images pinned to digital boards are flying past us faster than we can read them. Faster than we can even scan them, for the most part! For writers and marketers trying to stand out in the masses this means you’d better know […]

Making a (long-term) splash in your market

July 11, 2012

So often we jump in the deep end and then we’re left just splashing around. Entering a new market with a splash is still a good thing, but you don’t want to sink once the water has settled. There is a phrase we all know about ‘just keeping your head above water’.  You could settle […]

Are you tapping into the research value of your social media?

July 4, 2012

To tweet, or not to tweet – it’s a question that businesses ask us constantly (and likewise with Facebook, LinkedIn etc.) Engaging in social networking certainly uses up a bit of resource, so rightfully, companies want to know what they get in return for this and what their ROI will be. While we still maintain […]

Monthly Archives: July 2012