Writing formulas… Go ahead – try one!

August 29, 2012

Fiction genres follow specific formulas and as an audience, we expect them to. Although they are often unspoken formulas, we’d be outraged if they weren’t followed. Good content marketing need be no different. Make sure that you’re not making your own life harder by avoiding when you should be embracing formulas. First, here is why […]

The art of letter writing

August 22, 2012

I was reading a fantastic article over the weekend in Good magazine, called ‘Beginner’s Guide to Letter Writing’. I’ve always been a fan of a hand-written note, with a personally addressed envelope; they’re so exciting to receive and I always get a kick out of sending them, because you know it’s fun for the recipient […]

Killer call to action: common traps to avoid

August 15, 2012

A ‘call to action’ is the most effective tactic to convert random traffic into loyal readers and paying customers. It’s the difference between a highly profitable website and a failed marketing initiative. Yet, it’s also very easy to screw it up! Here are some common mistakes to avoid… 1. Not having a call to action […]

Why should people choose your business over your competitors?

August 8, 2012

Sounds like a simple enough question, but finding the best answer can prove quite a challenge, as the Intelligent Ink team discovered at a breakfast seminar yesterday.  Greg Bateman, from consulting firm, O’Connor Bateman, addressed a group of businesspeople on the topic of competitive advantage. Attendees were business leaders in a broad range of industries, […]

Monthly Archives: August 2012