Three storytelling methods that do the work for you

September 26, 2012

Done well, a story can carry the entire sale of your product, even if everything else is technically “wrong” in your ads (ie: no clear call to action, a weak offer etc.) We believe there are three storytelling methods ideal for creating profitable sales letters, emails and other marketing campaigns. They’re simple, easy to write, […]

Juicy new work on our portfolio

September 19, 2012

This week we wanted to share some of recent projects with you. We’ve had a great few months with heaps of new clients and some exciting different projects for some of our loyal faves. In order for you to be able to see what we’ve been up to, we added a whole bunch of our […]

The power of a good story

September 13, 2012

Storytelling, in one form or another, has been around for as long as humans have been able to communicate – but we think it is under-utilised in the world of Marketing… It has been said that: “Narratives exert a powerful influence on human thoughts and behaviour. They consolidate memory, shape emotions, cue heuristics and biases […]

Spike: A case study

September 5, 2012

Although experts in email marketing, Spike recently realised that they weren’t “eating their own dog food”. They hired us, the content experts, to whip them into shape and get their email marketing sorted…  Following a chat about what they want their enewsletter to achieve, we put a plan together as well as a framework of […]

Monthly Archives: September 2012