Never underestimate the power of words

November 22, 2012

We have, for a long time, believed in the power of words… In fact, it’s what Intelligent Ink is based on. Words are, so often, what we rely on in marketing to compel people to do what we’d like them to: buy our product, make a donation, sign up to our newsletter, refer someone else […]

The importance of remembering your audience

November 16, 2012

Or remembering to write a blog… (which we did forget yesterday! Profuse apologies for the delay – busy times!) Yesterday morning, a couple of us from the team went to an ‘online marketing’ breakfast seminar. Having been to similar events hosted by the same crowd, we had preconceived ideas and expectations. As we’re from Gen […]

Intelligent Ink’s Craft Beer Tasting Event – in association with

November 7, 2012

It’s fair to say that we’ve got a few strings to our bow here at Intelligent Ink, so we’ve been getting involved in the event management side of, a site dedicated to selling New Zealand Craft Beer. Last Thursday evening (1 November) we helped to host their pilot Craft Beer Tasting Event in The […]

Monthly Archives: November 2012