Intelligent Ink’s Basic Copywriting Skills

May 30, 2013

The Intelligent Ink team were invited to present at the Employers and Manufacturers Association’s (EMA) Fresh Marketing Summit on Copywriting. Sarah, our stunning and gregarious ‘PR & People Person’ took this job on board and imparted her wisdom on an audience of over 70 marketers and business owners at yesterday’s event. The main points that […]

Our take-outs from the Social Media Breakfast

May 15, 2013

Yesterday, the team attended Air New Zealand’s Social Media Breakfast, at the Langham Hotel. Following events with Randi Zuckerberg, former Marketing Director of Facebook and Teddy Goff, Digital Director for President Obama’s 2012 campaign, the third event in the series featured Guy Kawasaki, renowned author, ex Apple marketer and current advisor to Motorola. First up, […]

Why email?

May 1, 2013

A guest blogger post by Glenn Edley, CEO of Spike. Far from being a dying art, email is not only alive and well, it is a vital tool for retailers. For many people, both historically and, sadly still today, email marketing means spam.  It’s also seen as the poor cousin of marketing channels. However, the […]

Monthly Archives: May 2013