Copywriting: an art or science?

August 21, 2013

I think all of us here at Intelligent Ink would like to say that copywriting is truly an art. Who doesn’t want to be thought of as an artist, a creative genius? But what really drives people to actually act upon reading a piece of copy? What makes a customer part with their hard-earned money […]

Customer retention vs acquisition – getting into the heads of your customers

August 7, 2013

A guest blogger post by Mat Wylie, Director of Customer Radar According to Mat Wylie, the brains behind New Zealand’s most comprehensive live customer feedback business, Customer Radar, 96% of unhappy customers don’t give feedback to businesses.  In today’s competitive marketplace, feedback is crucial – as margins shrink, Internet sales threaten bricks and mortar stores […]

Monthly Archives: August 2013