Retail, marketing, online… Key issues and how best to respond

January 22, 2014

Kiwi businesses are, unquestionably, geographically isolated – 2000km from our nearest neighbour, in fact – making online and multichannel marketing essential for us to operate in the global marketplace. However, most Kiwi businesses are only just starting to realise that… Certificate of Direct Marketing Tutor and Director of Ecommbi and Synapse, Matt Cowie, shares his […]

Most popular words of 2013 and what we don’t want to see this year…

January 7, 2014

BBC News posted this great list of the most used words of last year, subsequently calling for their discontinued use in this New Year. Read on to see if you agree… Every year some words get so overused there’s a call to banish them the next. Take “selfie”, or “twerk”. The profusion of “projects” and […]

Monthly Archives: January 2014