The “Why” of content marketing for retail

February 26, 2014

Traditionally, retailers have communicated with customers and potential customers in a limited, outward fashion only… It’s been all about specials and moving product. However, today’s consumers are savvy. They’ve had years of this kind of content and, quite frankly, it’s getting old. What consumers are now looking for is messaging that is relevant to them […]

It’s time to set some Intelligent Goals!

February 13, 2014

This past Wednesday, Intelligent Ink once again played host to a fabulous networking event filled with inspiring speakers, lively discussion, and lots of laughs. This month, we explored the theme of Intelligent Goals.   Here are some of the key take-outs: Goals should be SCARY Our charismatic key note speaker, Cam Calkoen, shared how doing […]

Monthly Archives: February 2014