Writing exercises to transform your copy

March 28, 2014

Effective copywriting boils down to one thing: keying into your prospect’s overriding need. Your headline is the means of stopping your prospect in his tracks, of focusing his attention on one single thought: that overriding need. The rest of your copy must amplify that need. When it does, your product emerges as the fulfillment, and […]

Findings from FINZ – Raising brand awareness and making the most of your communications

March 10, 2014

We were recently invited to speak at a FINZ (Fundraising Institute of New Zealand) luncheon to share our expertise on raising brand awareness and making the most of communications. We absolutely love working with not for profit organisations, so this was the perfect opportunity to help some NFPs with raising their profiles and meet some […]

Monthly Archives: March 2014