Freud’s Nephew: The Man Who Invented PR

July 30, 2014

Edward Louis Bernays isn’t exactly a household name, but he’s the man ‘behind the scenes’ who has affected the world around you. Bernays is the nephew of famed psychiatrist Sigmund Freud, and his uncle’s research undoubtedly led him on the path to creating public relations (PR), as we know it today. Bernays is commonly referred […]

I Probably Won’t Read Your Email

July 15, 2014

Some will argue that email marketing is a waste of time because: “I always delete enewsletters when they come through.” It’s true that these days even grandma is tech savvy enough to smell an email sales pitch. Yet email marketing is a huge business, and that’s because when it’s done right, it can work. Good […]

Monthly Archives: July 2014