Five things I’ve learnt in five years in business

March 30, 2016

April 1st is our fifth birthday – and with five fabulous years of Intelligent Ink-ing under her belt, director Christina has provided us with some musings on five key things that she has learnt in that time.  As I get ready to head off on maternity leave, it feels both a happy and sad occasion that I’ll […]

BreakThrough Communication – Constructive Conflict

March 23, 2016

Intelligent Ink is hardly a conflict-heavy workplace. Working in the communication sector generally involves a lot of being nice to people, but regardless, when the opportunity arose for us to attend Susan and Peter Glaser’s seminar on conflict, courtesy of the Entrepreneurs’ Organization, we leapt at it. The Glasers are US-based communication researchers and consultants, […]

Dispelling the differences between advertising and PR – and working together

March 16, 2016

For many, there is a blurred line between public relations (PR) and advertising, and whilst PR and advertising fall under the same umbrella of marketing tools and are becoming more intertwined as brands take a more connected approach to campaigns, the differences between the two are still quite clear. Put simply: advertising is paid and […]

Bleeding Edge to Leading Edge

March 8, 2016

The Marketing Association’s Brainy Breakfast series kicked off for the year in mid-Feb with a look at the things the experts deem that we’ll be seeing more of this year. Those willing to beat their usual alarm clocks and be up with the birds heard from Wayne and Kim Pick from Colenso BBDO and Adam […]

What you can expect from Intelligent Ink this year

March 3, 2016

Most of you will have heard the news by now that there’s a little Ink Blot on the way. While Christina and Logan’s worlds are likely to be immeasurably changed come June, we wanted to let you know that this needn’t be the case for the rest of us – or you! At this stage, […]

Monthly Archives: March 2016