Getting on top

May 25, 2016

In this #rapidlychangingmediaenvironment, it’s hard to keep up with what’s hot and what’s not. Content is king, clickbait is rife and the media world is changing so fast one can barely keep up with who’s saying what, and where. What to do? Become overwhelmed, uninstall the Stuff app and retire to the couch to watch […]

Culture Shock – an introduction to ‘Inkisms’

May 19, 2016

Every workplace has its own particular idiosyncrasies. Whether it’s something about the hierarchy that makes them different, or a propensity for having Nerf gun battles (something we’ve seen first-hand at one of our clients’ offices), or a particularly quirky set of values, there’s always something that sets an organisation apart from everyone else. Since we’re […]

Writing kick-ass web content

May 12, 2016

Picture this. You’re looking for a new accountant, or maybe a plumber. Where are you going to go to see what options are on the cards? Or maybe you’ve read a piece about an interesting charity. You want to learn more. So what do you do? It’s not a trick question. In this day and […]

Finding your feet in today’s social media landscape

May 5, 2016

Our Wordsmith & Content Marketing Queen, Briar, has been doing her bit to expand our social media horizons lately – so she reports on what she’s learned from some recent events. It can be easy to downplay the importance of social media. It’s certainly something that a lot of people – in both personal and professional life – don’t […]

Monthly Archives: May 2016