Key messages: What are they and why do you need them?

January 31, 2018

Key messages. When you’re in business (or if you’re trying to build your own thought leadership position), having key messages is vital. Consider Subway – what do you remember about them? That their sandwiches are made fresh and to order? That they’re the ‘healthier’ fast food option? Now why do you think those things? Because […]

More than just memory: Telling the story of Dementia

January 17, 2018

With two out of three people in New Zealand affected either directly or indirectly by dementia, you’d think that it might be a more common conversation topic.  Unfortunately, there’s still a lot of stigma surrounding dementia and sometimes it can seem like you can hear only crickets when you mention the condition! That’s exactly what […]

Monthly Archives: January 2018