BeautyHQ launches new store and online magazine

July 21, 2011

What is better in Winter than being snuggled up warm, browsing your fave sites online? Being able to buy all your favourite fragrances, make up, skincare products and beauty accessories online and having them delivered to your door, that’s what. It’s Winter shopping bliss!

And even better, there is a gorgeous online magazine that you can browse at your leisure, for free. Any non-believers out there might be thinking that surely online shopping has peaked, and in an age where we have so much choice, why would we read this beauty magazine above others?

Well, there’s an innovative integration at play here. Not only does the magazine provide all that you would expect in the way of product reviews, makeover showcases and the latest runway trends, it is fully interactive and enables you to ‘shop the look’. Anything you see in the magazine can be clicked on to take you through to the store to purchase. The store website also features a range of ‘How To’s’, easy to follow, step-by-step guides that teach you how to achieve the look you want, all with products that are available online. It’s even better than having a skincare consultant or make up artist right there shopping with you!

And Intelligent Ink’s role in this? We helped with the administration of the store products and their descriptions and provided content for the online magazine. So visit – then kick back, enjoy a good read and get some tips and advice while you’re at it. Once you’ve worked out what look you want to rock this season, click a few buttons and your products will show up within the week and you’ll be ready to get out of hibernation. Simple!