Thinking your way to the top: 5 ways to become a thought leader

June 28, 2018

Words matter. What you say to your customers, and about your company, has a bigger impact on your brand than anything else. The words you choose tell a story about who you are, how you interact with people ­and the world, and how you impact on your customers’ lives. Of course, preaching the same gospel […]

Driving your audience to answer the call

May 31, 2018

So you’ve put together some brilliant content; it’s informative, it’s interesting, it’s compelling – but it’s not leading to any more business for you and your team. More often than not, one of the biggest challenges content writers face is coming up with a way of actually converting content into customers. This is where the […]

Using content to create a change

April 18, 2018

Blog posts, landing pages, videos on social media… Have you tried everything and you’re still not quite getting the clicks you need, the purchases you were hoping for, or the traffic you were expecting? At Intelligent Ink we understand there’s nothing more frustrating than pouring your heart and soul into the creation of content only […]

The do’s and don’ts of engaging website content

April 4, 2018

When sitting down to plan and write your content for your shiny new website, it can be hard to figure out where to start. Of course, if you’re just looking for a quick conversion for a one-off sale then content can remain pretty focused on calls to action, but if you want to stand out […]

Stories that sell: Baby Sleep Consultant harness the power of compelling content

February 26, 2018

One of our lovely partners first introduced us to Emma, Founder of Baby Sleep Consultant NZ, in late 2017 by gifting her one of our ‘Seeking Your Story’ facilitations. Throughout this workshop, it was clear that while Emma was doing a fantastic job of marketing communications across all her various channels, there were a lot […]

Key messages: What are they and why do you need them?

January 31, 2018

Key messages. When you’re in business (or if you’re trying to build your own thought leadership position), having key messages is vital. Consider Subway – what do you remember about them? That their sandwiches are made fresh and to order? That they’re the ‘healthier’ fast food option? Now why do you think those things? Because […]

Our 4 secrets to effective (and compelling!) online content

November 22, 2017

In the age of the internet, it’s absolutely vital to establish at least some sort of online presence for a business; even if you don’t really conduct your business online. While it’s true that anyone can produce online content, many of you will understand by now that not all content is created equal. You’ve also […]

Crafting your unique and compelling story

November 8, 2017

Verity has long been a member of Venus, a women’s business network that supports businesswomen to thrive. We were thrilled to be able to contribute this article to their print magazine recently. Click here to view the full magazine or read on to see our article below. “Those who tell the stories rule the world” […]

How stories are helping Hardy’s rebuild their brand

October 26, 2017

Intelligent Ink had been working with Hardy’s Health Stores for over four years, providing all of the editorial content for their MyHardy’s (and later, Discover) magazine before the brand went into receivership in early 2017. Diana and Vince Burgess bought the business and, having been involved with owning Hardy’s stores for some time, bought with […]

Four tips for tackling your end of year communications

October 11, 2017

The malls have rolled out the decorations and the memes have started to be shared online, reminding us that there are this many days (and only this many weekends!) until Christmas. For some of us, this will bring joy and excitement. For others, possibly some dismay as to how another year has rolled by so […]