Stories that sell: Baby Sleep Consultant harness the power of compelling content

February 26, 2018

One of our lovely partners first introduced us to Emma, Founder of Baby Sleep Consultant NZ, in late 2017 by gifting her one of our ‘Seeking Your Story’ facilitations. Throughout this workshop, it was clear that while Emma was doing a fantastic job of marketing communications across all her various channels, there were a lot […]

Key messages: What are they and why do you need them?

January 31, 2018

Key messages. When you’re in business (or if you’re trying to build your own thought leadership position), having key messages is vital. Consider Subway – what do you remember about them? That their sandwiches are made fresh and to order? That they’re the ‘healthier’ fast food option? Now why do you think those things? Because […]

Our 4 secrets to effective (and compelling!) online content

November 22, 2017

In the age of the internet, it’s absolutely vital to establish at least some sort of online presence for a business; even if you don’t really conduct your business online. While it’s true that anyone can produce online content, many of you will understand by now that not all content is created equal. You’ve also […]

Crafting your unique and compelling story

November 8, 2017

Verity has long been a member of Venus, a women’s business network that supports businesswomen to thrive. We were thrilled to be able to contribute this article to their print magazine recently. Click here to view the full magazine or read on to see our article below. “Those who tell the stories rule the world” […]

How stories are helping Hardy’s rebuild their brand

October 26, 2017

Intelligent Ink had been working with Hardy’s Health Stores for over four years, providing all of the editorial content for their MyHardy’s (and later, Discover) magazine before the brand went into receivership in early 2017. Diana and Vince Burgess bought the business and, having been involved with owning Hardy’s stores for some time, bought with […]

Four tips for tackling your end of year communications

October 11, 2017

The malls have rolled out the decorations and the memes have started to be shared online, reminding us that there are this many days (and only this many weekends!) until Christmas. For some of us, this will bring joy and excitement. For others, possibly some dismay as to how another year has rolled by so […]

10 tips for coming up with fresh ideas for blog content constantly

September 18, 2017

We all (well, hopefully we all!) understand that when it comes to communications, we need to stay top of mind – which is why consistent communications are key. A few weeks ago we looked at why it’s so important to stay consistent, so now let’s look at how. Namely – when you’re talking to your […]

Eco-content: When it’s OK to recycle

August 16, 2017

Anyone who is operating in the digital space, or knows anything about SEO will know that regurgitating content is not much use; when it comes down to it, putting the same exact article in lots of different places rarely helps – Google just puts its blinders on. However, there is a time and a place […]

Why consistency is key to using content to control a conversation with your market

August 2, 2017

When it comes to communications, consistency is key. No matter how dazzling and perfect a piece of content is, nowadays, it’s no longer enough to do something once and pray that it will work. Don’t get us wrong, we’re all for wonderful content; in fact, we believe that businesses can most effectively communicate with their […]