Why email?

May 1, 2013

A guest blogger post by Glenn Edley, CEO of Spike. Far from being a dying art, email is not only alive and well, it is a vital tool for retailers. For many people, both historically and, sadly still today, email marketing means spam.  It’s also seen as the poor cousin of marketing channels. However, the […]

Building buyers – not just lists – for email marketing

February 6, 2013

The first of our guest blogger posts – Glenn Edley, CEO of Spike. There’s been a lot of buzz lately about databases. Not only is everyone concerned about how many people they have on their list, but also how to acquire more. After all, it’s all about sales and you need the biggest audience possible, […]

Spike: A case study

September 5, 2012

Although experts in email marketing, Spike recently realised that they weren’t “eating their own dog food”. They hired us, the content experts, to whip them into shape and get their email marketing sorted…  Following a chat about what they want their enewsletter to achieve, we put a plan together as well as a framework of […]

Marketing emails: a cheat sheet

April 18, 2012

Whoever says email marketing is dead, is badly mistaken. Countless indicators point to the fact that email marketing continues to yield better return on investment than any other marketing activity. Whether that is strictly true or not for you, email marketing remains a powerful source of lead generation, but only if you do it in […]