Four tips for tackling your end of year communications

October 11, 2017

The malls have rolled out the decorations and the memes have started to be shared online, reminding us that there are this many days (and only this many weekends!) until Christmas. For some of us, this will bring joy and excitement. For others, possibly some dismay as to how another year has rolled by so […]

10 tips for coming up with fresh ideas for blog content constantly

September 18, 2017

We all (well, hopefully we all!) understand that when it comes to communications, we need to stay top of mind – which is why consistent communications are key. A few weeks ago we looked at why it’s so important to stay consistent, so now let’s look at how. Namely – when you’re talking to your […]

Why consistency is key to using content to control a conversation with your market

August 2, 2017

When it comes to communications, consistency is key. No matter how dazzling and perfect a piece of content is, nowadays, it’s no longer enough to do something once and pray that it will work. Don’t get us wrong, we’re all for wonderful content; in fact, we believe that businesses can most effectively communicate with their […]

Work the web: How to make your digital marketing succeed

July 6, 2017

Gone are the days of simply having a website for your new business. These days your Instagram, Facebook, Twitter, Website and Google account should all be linked together. But how do you know your business will even be seen in the vast and ever-changing worldwide web’s search engine? It’s most definitely not a case of […]

Communicating your brand: How to fortify what makes you special

June 22, 2017

We all know the stuff of brands; it’s the unique design, sign, symbol, words – or combination of these things – that together create an organisation’s image. This image, and the story that you tell, helps people to identify your organisation’s product and differentiate it from your competitors. If your brand is proactively built, and […]

Expert vs. insider knowledge – when to get help with your communications

March 8, 2017

When you’re in business, it’s always a juggling act between keeping costs low and ensuring you’ve got the best people and resources on board to make your business as successful as possible. Communications are one of the first things to get put off when you’re trapped in the black hole that is ‘business as usual’, […]

Upgrade your communications potential through goal setting

September 28, 2016

We all know that we’re meant to set goals. It’s drilled into us from an early age, when we do goal setting at school – but oftentimes, it’s only when we hit the working world that the real value of goals become apparent. Goals give us something to work towards – and something by which we can […]

How to be the perfect candidate for a comms role

August 11, 2016

This week, Marieke talks through some of the key things to help you get ahead in the competitive communications environment. As quality communications becomes more and more recognised as being essential to the success of a business or organisation, more people are attracted to this rapidly changing field. Jobs in communications are competitive, and there’s […]

Sharing your eggs between your marketing baskets

July 14, 2016

We all hit some point in our life where we have to market something – whether that be a product or service, a school show, a fundraiser, or even ourselves. But a common mistake that many of us make when it comes to marketing is a tendency to put all our eggs in one basket. […]

Dispelling the differences between advertising and PR – and working together

March 16, 2016

For many, there is a blurred line between public relations (PR) and advertising, and whilst PR and advertising fall under the same umbrella of marketing tools and are becoming more intertwined as brands take a more connected approach to campaigns, the differences between the two are still quite clear. Put simply: advertising is paid and […]