Communicating your brand: How to fortify what makes you special

June 22, 2017

We all know the stuff of brands; it’s the unique design, sign, symbol, words – or combination of these things – that together create an organisation’s image. This image, and the story that you tell, helps people to identify your organisation’s product and differentiate it from your competitors. If your brand is proactively built, and […]

Expert vs. insider knowledge – when to get help with your communications

March 8, 2017

When you’re in business, it’s always a juggling act between keeping costs low and ensuring you’ve got the best people and resources on board to make your business as successful as possible. Communications are one of the first things to get put off when you’re trapped in the black hole that is ‘business as usual’, […]

Upgrade your communications potential through goal setting

September 28, 2016

We all know that we’re meant to set goals. It’s drilled into us from an early age, when we do goal setting at school – but oftentimes, it’s only when we hit the working world that the real value of goals become apparent. Goals give us something to work towards – and something by which we can […]

How to be the perfect candidate for a comms role

August 11, 2016

This week, Marieke talks through some of the key things to help you get ahead in the competitive communications environment. As quality communications becomes more and more recognised as being essential to the success of a business or organisation, more people are attracted to this rapidly changing field. Jobs in communications are competitive, and there’s […]

Sharing your eggs between your marketing baskets

July 14, 2016

We all hit some point in our life where we have to market something – whether that be a product or service, a school show, a fundraiser, or even ourselves. But a common mistake that many of us make when it comes to marketing is a tendency to put all our eggs in one basket. […]

Dispelling the differences between advertising and PR – and working together

March 16, 2016

For many, there is a blurred line between public relations (PR) and advertising, and whilst PR and advertising fall under the same umbrella of marketing tools and are becoming more intertwined as brands take a more connected approach to campaigns, the differences between the two are still quite clear. Put simply: advertising is paid and […]

Is paid content really all that bad?

February 10, 2016

As digital content rises in popularity, it’s no surprise that many media outlets are struggling. With more and more free news and entertainment online, the need to pay for content is reducing rapidly. This, combined with a decline in revenue generated by print advertising, means many publications are turning to alternative methods of generating revenue, […]

Five ways to take advantage of the January lull

December 3, 2015

It’s the end of the year and you have so many deadlines, so many events, so much going on for you and your clients. It’s a mad rush! And then suddenly – January. The lull that many businesses face in January can be scary, but it’s also a fabulous time to do all those little […]

The times they are a-changin’: News articles in the digital age

November 26, 2015

When we think “news article” the image our brains have traditionally conjured is that of the newspaper broadsheet, with text and the occasional photo arranged into columns down a vertical page. While the newspaper is still alive and kicking, there’s no denying that the digital age has had an impact on journalism. No longer confined […]

What the merging newsroom means for businesses and PR

October 21, 2015

Lately we’ve been fascinated in this idea of the ‘merging newsroom’. While changes to the media landscape are normal and expected – with editors and journalists coming and going, and publications folding, re-branding, or merging – the recent talks have been on a larger scale. It was around this time last year that NZME announced […]