Eco-content: When it’s OK to recycle

August 16, 2017

Anyone who is operating in the digital space, or knows anything about SEO will know that regurgitating content is not much use; when it comes down to it, putting the same exact article in lots of different places rarely helps – Google just puts its blinders on. However, there is a time and a place […]

Work the web: How to make your digital marketing succeed

July 6, 2017

Gone are the days of simply having a website for your new business. These days your Instagram, Facebook, Twitter, Website and Google account should all be linked together. But how do you know your business will even be seen in the vast and ever-changing worldwide web’s search engine? It’s most definitely not a case of […]

Getting on top

May 25, 2016

In this #rapidlychangingmediaenvironment, it’s hard to keep up with what’s hot and what’s not. Content is king, clickbait is rife and the media world is changing so fast one can barely keep up with who’s saying what, and where. What to do? Become overwhelmed, uninstall the Stuff app and retire to the couch to watch […]

Writing kick-ass web content

May 12, 2016

Picture this. You’re looking for a new accountant, or maybe a plumber. Where are you going to go to see what options are on the cards? Or maybe you’ve read a piece about an interesting charity. You want to learn more. So what do you do? It’s not a trick question. In this day and […]

An age of sharing

April 6, 2016

It can often seem like social media is the modern day Big Brother, and that all of George Orwell’s nightmares are now rolled into one big, intangible (but very real!) multi-platform monster. But should you fear the monster? Or feed it? Sometimes, the best answer is both. Whatever channels you use to connect with your […]

What the merging newsroom means for businesses and PR

October 21, 2015

Lately we’ve been fascinated in this idea of the ‘merging newsroom’. While changes to the media landscape are normal and expected – with editors and journalists coming and going, and publications folding, re-branding, or merging – the recent talks have been on a larger scale. It was around this time last year that NZME announced […]

Google Analytics: What It Can Teach You About Your Content

September 25, 2015

A guest blogger post by Robert Kramers, Founder of Found SEO. In this modern internet era, content is king. All at once it can increase your business’s standing within your industry, drive views, create new leads, and, in turn, increase sales. Not to mention the ideas it can foster, and the conversations it can spark. […]

Our musings on the sense of being a celebrity

October 17, 2013

  Today, Intelligent Ink appeared in the NZ Herald. It’s not the first media clipping we’ve ever had… But it did feel like a bit of a big deal. I’m not sure if it’s the childhood journalist dream in me, or if this is a normal reaction, but there’s something about seeing your name in […]

The SEO game is changing

July 25, 2012

It’s true that the online world moves quickly, but now the SEO game is really changing. While Google used to rank links around the Internet as being indicative of valuable content, the emphasis seems to have shifted towards a more social media-based focus. The theory now being that if you promote content with social media, […]