Seeking your story – why use Intelligent Ink?

April 25, 2017

When you’re not witty wordsmiths or expert communicators, it can be hard to know where to start. And even if you know you need some support with content, it’s not always easy to know who the right people are for the job – or exactly what the job is! That’s why we thought we’d give […]

Why content is our past, present & future – and what that means for you

April 5, 2017

Lots of changes have been taking place behind the scenes at Intelligent Ink – and we don’t just mean fresh interns or new Inkers. Instead, we’ve changed the way we do things and are focusing on helping our clients control the conversations that they’re having with their audiences. Let us explain… Intelligent Ink has been […]

9 ways to unblock writer’s block

March 23, 2017

Every writer, at some point, experiences writer’s block. You have an important document, article, assignment or report to write but, for some reason, you can’t seem to get started or you get stuck mid thought… Put simply, writer’s block is when a writer loses the ability to produce new work or they experience a creative […]

Expert vs. insider knowledge – when to get help with your communications

March 8, 2017

When you’re in business, it’s always a juggling act between keeping costs low and ensuring you’ve got the best people and resources on board to make your business as successful as possible. Communications are one of the first things to get put off when you’re trapped in the black hole that is ‘business as usual’, […]

The power of youth

February 24, 2016

Our last post of the summer is a guest post! Marek Townley is a Communications Advisor Intern at Auckland Council, but back in 2014 he spent some time doing work experience at Intelligent Ink, with PR & People Person Marieke as his mentor. He sheds a little light on what he worked on during that time.   […]

What makes news?

January 12, 2016

It’s something we all admire, desire and put high on the priority list – to be featured in the news. Especially as PR people or business owners; being featured in the news is often considered a goldmine of success. From a PR point of view, knowing what is news, and what is of interest to […]

Never Buy Facebook Likes

September 14, 2015

For our second blog post on how to run a successful business Facebook page, we’ll explain why you should never buy Facebook likes. First, consider this: What would happen if you tried to buy 10,000 friends? You wouldn’t really be popular and you’d know that they’d leave you the moment that the money dried up. […]

Building a Brand on Facebook

August 26, 2015

What do you need to know before marketing through Facebook? Contrary to popular opinion, Facebook isn’t just a fluffy ‘nice-to-have’ for most businesses. You do need a proper strategy in place before posting; you can’t just set up a page and walk away from it (well you can, but don’t expect results!) It’s important to […]

Why you are losing customers from your mailing list

August 3, 2015

Firstly, we need to make it clear that everyone will lose customers from their mailing list eventually – it’s inevitable, even for the most interesting companies. You can sell candy-covered puppies and there will still be people who get bored of hearing from you (well, not me, but others will). That’s not to say that […]

Kicking About The Idea of Kickstarter?

July 16, 2015

   You have an amazing idea. It’s going to be the next big thing after those Snuggie wearable blankets and sliced bread. Little catch – there’s still one thing you need, and that’s money. More and more, people are turning to Kickstarter to make their entrepreneurial dreams come true. We’ve worked on several Kickstarter projects, […]