The power of youth

February 24, 2016

Our last post of the summer is a guest post! Marek Townley is a Communications Advisor Intern at Auckland Council, but back in 2014 he spent some time doing work experience at Intelligent Ink, with PR & People Person Marieke as his mentor. He sheds a little light on what he worked on during that time.   […]

What makes news?

January 12, 2016

It’s something we all admire, desire and put high on the priority list – to be featured in the news. Especially as PR people or business owners; being featured in the news is often considered a goldmine of success. From a PR point of view, knowing what is news, and what is of interest to […]

Never Buy Facebook Likes

September 14, 2015

For our second blog post on how to run a successful business Facebook page, we’ll explain why you should never buy Facebook likes. First, consider this: What would happen if you tried to buy 10,000 friends? You wouldn’t really be popular and you’d know that they’d leave you the moment that the money dried up. […]

Building a Brand on Facebook

August 26, 2015

What do you need to know before marketing through Facebook? Contrary to popular opinion, Facebook isn’t just a fluffy ‘nice-to-have’ for most businesses. You do need a proper strategy in place before posting; you can’t just set up a page and walk away from it (well you can, but don’t expect results!) It’s important to […]

Why you are losing customers from your mailing list

August 3, 2015

Firstly, we need to make it clear that everyone will lose customers from their mailing list eventually – it’s inevitable, even for the most interesting companies. You can sell candy-covered puppies and there will still be people who get bored of hearing from you (well, not me, but others will). That’s not to say that […]

Kicking About The Idea of Kickstarter?

July 16, 2015

   You have an amazing idea. It’s going to be the next big thing after those Snuggie wearable blankets and sliced bread. Little catch – there’s still one thing you need, and that’s money. More and more, people are turning to Kickstarter to make their entrepreneurial dreams come true. We’ve worked on several Kickstarter projects, […]

Guest Post: 10 reasons why LinkedIn is a must

July 2, 2015

Since you’re reading this, it’s probably safe to assume you’ve heard of LinkedIn. Whether you have an account or received invitations to connect or have had discussions about it with friends or conferences. You may be unsure on what to do next or may be questioning what are the benefits (if any at all) of […]

Some parting words from our original Inker – Sarah Hitchings

June 18, 2015

  My time at Intelligent Ink has been a period of massive personal growth.  My early days began in Christina’s spare bedroom in November 2012 as the only other Inker and have spanned to our current home in our spacious, downtown office with five other Inkers. It has been an absolute trip. Contributing to the […]

My Life as an Intern at Intelligent Ink

May 22, 2015

At the start of the year, I had just moved to Auckland, armed with an English degree, dreams of being a writer, and a vague interest in getting into Public Relations. I was a little lost.   After hearing about Intelligent Ink – “an awesome agency with a focus on good writing” – from a […]

How to Represent Your Business on Facebook

March 2, 2015

Facebook is, undoubtedly, an important site for businesses. It’s a unique opportunity to reach an audience of over a billion people, getting in front of a spread of eyeballs that you wouldn’t be able to in the offline world (unless you’re Oprah). Considering how fundamental Facebook has become, it’s interesting that ‘best practice’ still isn’t […]