Why stories matter in business

March 8, 2018

In every time period, and in every culture throughout history, the art of storytelling has been ever-present. Storytelling has connected us through generations. When done well, it delivers a message, puts us in a compelling characters’ shoes and evokes powerful emotions. It should, therefore, come as no surprise then to learn that storytelling is a […]

Key messages: What are they and why do you need them?

January 31, 2018

Key messages. When you’re in business (or if you’re trying to build your own thought leadership position), having key messages is vital. Consider Subway – what do you remember about them? That their sandwiches are made fresh and to order? That they’re the ‘healthier’ fast food option? Now why do you think those things? Because […]

Wrapping up 2017 – and looking ahead!

December 20, 2017

  As we wrap up the stories of 2017, the Inkers are feeling reflective… Here we take a look back (just for a moment) at what we learnt this year, as well as sharing what we’re most looking forward to over the holidays, and what we’re most excited for in 2018. We hope you all […]

Crafting your unique and compelling story

November 8, 2017

Verity has long been a member of Venus, a women’s business network that supports businesswomen to thrive. We were thrilled to be able to contribute this article to their print magazine recently. Click here to view the full magazine or read on to see our article below. “Those who tell the stories rule the world” […]

10 tips for coming up with fresh ideas for blog content constantly

September 18, 2017

We all (well, hopefully we all!) understand that when it comes to communications, we need to stay top of mind – which is why consistent communications are key. A few weeks ago we looked at why it’s so important to stay consistent, so now let’s look at how. Namely – when you’re talking to your […]

9 ways to unblock writer’s block

March 23, 2017

Every writer, at some point, experiences writer’s block. You have an important document, article, assignment or report to write but, for some reason, you can’t seem to get started or you get stuck mid thought… Put simply, writer’s block is when a writer loses the ability to produce new work or they experience a creative […]

Self-Insight for Success

February 23, 2017

Last Thursday afternoon Intelligent Inker Emma ventured out of the office to attend Professionelle’s interactive, half day “Self-Insight for Success” workshop. In this intensive workshop they delved deeply into how Self-insight plays a huge role in career success. At Professionelle they believe self-insight is the secret sauce of many successful women’s lives, positively impacting relationships, […]

The importance of storytelling for businesses

February 6, 2017

In 2016, Forbes referred to storytelling as the new strategic imperative of business. Here at Intelligent Ink, however, we don’t think it’s new at all. Ever since our inception we’ve known the absolute importance of telling stories. Just in case you’re still not convinced though, we’ve unpacked why we believe storytelling is so vitally important. […]

What I’ve learned in 2016 – Christina

December 21, 2016

Our fearless leader, Christina, discovered this year that starting a business has nothing on becoming a mum when it comes to life-changing events! While she’s been out of the office quite a bit more, she’s still been learning lots – and instead of telling other people’s stories, we’ve made her tell her own this time. […]