10 tips for coming up with fresh ideas for blog content constantly

September 18, 2017

We all (well, hopefully we all!) understand that when it comes to communications, we need to stay top of mind – which is why consistent communications are key. A few weeks ago we looked at why it’s so important to stay consistent, so now let’s look at how. Namely – when you’re talking to your […]

Seeking your story – why use Intelligent Ink?

April 25, 2017

When you’re not witty wordsmiths or expert communicators, it can be hard to know where to start. And even if you know you need some support with content, it’s not always easy to know who the right people are for the job – or exactly what the job is! That’s why we thought we’d give […]

Why content is our past, present & future – and what that means for you

April 5, 2017

Lots of changes have been taking place behind the scenes at Intelligent Ink – and we don’t just mean fresh interns or new Inkers. Instead, we’ve changed the way we do things and are focusing on helping our clients control the conversations that they’re having with their audiences. Let us explain… Intelligent Ink has been […]

9 ways to unblock writer’s block

March 23, 2017

Every writer, at some point, experiences writer’s block. You have an important document, article, assignment or report to write but, for some reason, you can’t seem to get started or you get stuck mid thought… Put simply, writer’s block is when a writer loses the ability to produce new work or they experience a creative […]

The importance of storytelling for businesses

February 6, 2017

In 2016, Forbes referred to storytelling as the new strategic imperative of business. Here at Intelligent Ink, however, we don’t think it’s new at all. Ever since our inception we’ve known the absolute importance of telling stories. Just in case you’re still not convinced though, we’ve unpacked why we believe storytelling is so vitally important. […]

Clever copy: A salesman in written form

January 17, 2017

A copywriter is the ultimate salesperson, responsible for guiding a customer through their journey to purchase. However, compared to their chatty counterparts, they face an interesting challenge… Rather than being able to answer a customer’s questions in real time, they must anticipate what enquiries will arise – and then squelch any concerns with limited word […]

How to repurpose content without being penalised

October 28, 2016

Who really wants to read the same story over and over? When writing a press release or an article about yourself or your business it can be easy to fall into a trap where the same issue is continuously addressed. Not only does it make the story very one dimensional, but it can also switch […]

Oh, dash it! A wordsmith’s guide to hyperbolically great grammar

October 6, 2016

A deep and abiding appreciation (dare I say, perhaps even love?) for grammar is a trait that not a huge number of people possess. But when you’re in the business of all things wordy, grammar has its own kind of glamour. It should be noted that English is a constantly evolving language – and we’re […]

Capability vs. Clarity: Preventing jargon from affecting clear communications

July 21, 2016

For people working in our corner of communications and writing, there is an unspoken extra element to our quirky job titles. Whether Wordsmith & Content Marketing Queen, PR & People Person, or Smooth Operator, we all have an extra superpower – translation. Some of the team may have dabbled in various languages along the way, but the […]

Business blogging 101

June 30, 2016

‘Content is king’, they say. ‘Just write a blog’, they say. ‘Demonstrate thought leadership’, they say. Easier said than done, we say. But just because there’s more to creating and maintaining a company blog than stringing a few words together and throwing them out into the wild world that is the web, it doesn’t mean […]