Our 4 secrets to effective (and compelling!) online content

November 22, 2017

In the age of the internet, it’s absolutely vital to establish at least some sort of online presence for a business; even if you don’t really conduct your business online. While it’s true that anyone can produce online content, many of you will understand by now that not all content is created equal. You’ve also […]

Crafting your unique and compelling story

November 8, 2017

Verity has long been a member of Venus, a women’s business network that supports businesswomen to thrive. We were thrilled to be able to contribute this article to their print magazine recently. Click here to view the full magazine or read on to see our article below. “Those who tell the stories rule the world” […]

How stories are helping Hardy’s rebuild their brand

October 26, 2017

Intelligent Ink had been working with Hardy’s Health Stores for over four years, providing all of the editorial content for their MyHardy’s (and later, Discover) magazine before the brand went into receivership in early 2017. Diana and Vince Burgess bought the business and, having been involved with owning Hardy’s stores for some time, bought with […]

10 tips for coming up with fresh ideas for blog content constantly

September 18, 2017

We all (well, hopefully we all!) understand that when it comes to communications, we need to stay top of mind – which is why consistent communications are key. A few weeks ago we looked at why it’s so important to stay consistent, so now let’s look at how. Namely – when you’re talking to your […]

Seeking your story – why use Intelligent Ink?

April 25, 2017

When you’re not witty wordsmiths or expert communicators, it can be hard to know where to start. And even if you know you need some support with content, it’s not always easy to know who the right people are for the job – or exactly what the job is! That’s why we thought we’d give […]

Why content is our past, present & future – and what that means for you

April 5, 2017

Lots of changes have been taking place behind the scenes at Intelligent Ink – and we don’t just mean fresh interns or new Inkers. Instead, we’ve changed the way we do things and are focusing on helping our clients control the conversations that they’re having with their audiences. Let us explain… Intelligent Ink has been […]

9 ways to unblock writer’s block

March 23, 2017

Every writer, at some point, experiences writer’s block. You have an important document, article, assignment or report to write but, for some reason, you can’t seem to get started or you get stuck mid thought… Put simply, writer’s block is when a writer loses the ability to produce new work or they experience a creative […]

The importance of storytelling for businesses

February 6, 2017

In 2016, Forbes referred to storytelling as the new strategic imperative of business. Here at Intelligent Ink, however, we don’t think it’s new at all. Ever since our inception we’ve known the absolute importance of telling stories. Just in case you’re still not convinced though, we’ve unpacked why we believe storytelling is so vitally important. […]

Clever copy: A salesman in written form

January 17, 2017

A copywriter is the ultimate salesperson, responsible for guiding a customer through their journey to purchase. However, compared to their chatty counterparts, they face an interesting challenge… Rather than being able to answer a customer’s questions in real time, they must anticipate what enquiries will arise – and then squelch any concerns with limited word […]

How to repurpose content without being penalised

October 28, 2016

Who really wants to read the same story over and over? When writing a press release or an article about yourself or your business it can be easy to fall into a trap where the same issue is continuously addressed. Not only does it make the story very one dimensional, but it can also switch […]