Using content to create a change

April 18, 2018

Blog posts, landing pages, videos on social media… Have you tried everything and you’re still not quite getting the clicks you need, the purchases you were hoping for, or the traffic you were expecting? At Intelligent Ink we understand there’s nothing more frustrating than pouring your heart and soul into the creation of content only […]

Why stories matter in business

March 8, 2018

In every time period, and in every culture throughout history, the art of storytelling has been ever-present. Storytelling has connected us through generations. When done well, it delivers a message, puts us in a compelling characters’ shoes and evokes powerful emotions. It should, therefore, come as no surprise then to learn that storytelling is a […]

Stories that sell: Baby Sleep Consultant harness the power of compelling content

February 26, 2018

One of our lovely partners first introduced us to Emma, Founder of Baby Sleep Consultant NZ, in late 2017 by gifting her one of our ‘Seeking Your Story’ facilitations. Throughout this workshop, it was clear that while Emma was doing a fantastic job of marketing communications across all her various channels, there were a lot […]

Key messages: What are they and why do you need them?

January 31, 2018

Key messages. When you’re in business (or if you’re trying to build your own thought leadership position), having key messages is vital. Consider Subway – what do you remember about them? That their sandwiches are made fresh and to order? That they’re the ‘healthier’ fast food option? Now why do you think those things? Because […]

Our 4 secrets to effective (and compelling!) online content

November 22, 2017

In the age of the internet, it’s absolutely vital to establish at least some sort of online presence for a business; even if you don’t really conduct your business online. While it’s true that anyone can produce online content, many of you will understand by now that not all content is created equal. You’ve also […]

Crafting your unique and compelling story

November 8, 2017

Verity has long been a member of Venus, a women’s business network that supports businesswomen to thrive. We were thrilled to be able to contribute this article to their print magazine recently. Click here to view the full magazine or read on to see our article below. “Those who tell the stories rule the world” […]

How stories are helping Hardy’s rebuild their brand

October 26, 2017

Intelligent Ink had been working with Hardy’s Health Stores for over four years, providing all of the editorial content for their MyHardy’s (and later, Discover) magazine before the brand went into receivership in early 2017. Diana and Vince Burgess bought the business and, having been involved with owning Hardy’s stores for some time, bought with […]

10 tips for coming up with fresh ideas for blog content constantly

September 18, 2017

We all (well, hopefully we all!) understand that when it comes to communications, we need to stay top of mind – which is why consistent communications are key. A few weeks ago we looked at why it’s so important to stay consistent, so now let’s look at how. Namely – when you’re talking to your […]

Seeking your story – why use Intelligent Ink?

April 25, 2017

When you’re not witty wordsmiths or expert communicators, it can be hard to know where to start. And even if you know you need some support with content, it’s not always easy to know who the right people are for the job – or exactly what the job is! That’s why we thought we’d give […]

Why content is our past, present & future – and what that means for you

April 5, 2017

Lots of changes have been taking place behind the scenes at Intelligent Ink – and we don’t just mean fresh interns or new Inkers. Instead, we’ve changed the way we do things and are focusing on helping our clients control the conversations that they’re having with their audiences. Let us explain… Intelligent Ink has been […]