Despite the reality that many of us see, there are still those purists out there that believe that if you’re selling an amazing product, you don’t need to worry about content or trying to get the word out because your product will simply sell itself. It’s a good theory and the core of any business should be a focus on producing a great product, not just a great marketing campaign – but that’s not all there is to it!
Content Marketing is king – especially in this content-driven world. Simply put (by the folks at Copyblogger), Content Marketing is creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers…
Repeated and regular exposure to your brand, through e-newsletters, blog posts, videos, tutorials, or personal stories about how your product changed someone’s life, is content designed with a marketing purpose and it builds a relevant relationship with multiple opportunities for conversion. It helps people join the dots between their need and your product and it makes people ‘give a damn’ about your brand.
As the web becomes an ever more dominant force in helping businesses grow and attract customers, Content Marketing only becomes more important. This content is what allows you to break through the ‘noise’ of all your competitors and build a relationship with customers that you’ll be able to profit from later.
Content Marketing doesn’t replace the satisfaction or pure joy that customers get from their new and truly awesome product – but your great product needs to be backed up with your ability to promote and market it. If your product is good, that’s all the better; it increases the odds that your audience will help to do the promotion for you and that’s where really good content makes it easy for them. We are in an information sharing world, after all.