In little more than 10 days, Intelligent Ink turns 2. It’s been an amazing journey so far, having grown from just 1 person working full-time, to 2.5. We’ve also got our fantastic group of contractors to thank also – graphic designers, web developers and more than the odd writer extraordinaire!
The list of amazing companies that we get to do work for has grown from just two foundation clients, to over 90. These companies, or in some cases their own clients, have been able to make a real impact with their marketing communications, through the use of targeted, well-written and error-free content. We can’t thank them enough for their ongoing support – their success is what inspires us every day!
In our time, we’ve produced three different print publications, countless newsletters, blogs and more than 25 websites. We’ve done more than a dozen DM letters, some of the fundraising ones achieving a 200% increase on previous response rates.
With the addition of our fabulous PR & People Person, Sarah, we’ve grown the PR function within our business considerably in the last six months, continuing to prove that we are more than just copywriters and further increasing our ‘value adds’ for clients. In this time, we have already embarked on more than 20 campaigns, all achieving positive media coverage for our clients. Some of the highlights have included segments on Breakfast and Good Morning television, front page features on nzherald.co.nz and one story received coverage in 11 local papers, including on six front covers.
Again, we want to say a HUGE thank you to all of our clients, staff, contractors, partners and suppliers – who help us to do what we do everyday! We’re so grateful – and excited to come to work each and every day :)