As seen on Copyblogger.com
A lot of website owners are taking a “ready, fire, aim” approach to search engine optimisation – optimising their content like crazy by putting keywords in their post text, titles and subtitles, and anywhere else they think Google might look.
Here’s the trouble, though… If you don’t do your research before you begin your optimisation efforts, you might as well be shooting arrows into the wind. All the optimisation in the world won’t help you if you have no clear idea of what terms you really want to rank for in the search engines.
Since keyword research isn’t sexy, it often gets overlooked or pushed to the end of the priority list. It’s often an afterthought. Website owners need to slow down, take a deep breath, and research their best keyword options before they dig into search engine optimisation efforts.
At the deepest level, keyword optimisation is more than just a system for helping you improve your search rankings. It’s about knowing your audience so well that you know exactly what words will grab their interest and make them pay attention — which words will make them notice you, because it feels like you’re able to read their minds.
Make it a priority to find out what language your prospects are using to search for information on your topic – as this will also help you shape your content strategy. Wouldn’t it be great to know exactly what questions your prospects have, before you sit down to write your next piece of content?
You could research indefinitely, but our advice is that you want just the right amount of keyword options… Enough to make a difference, but not so many that you start clouding your content marketing efforts to the point where it becomes bad writing.
Good keyword research often means the difference between a content marketer that truly connects with his audience, and one that struggles for traffic, sales, and opt-ins. Don’t fall into the latter category – and, if you want some help, contact the expert team at Intelligent Ink today. We can put in the research part for you. It’s more cost-effective than you think and provide you with findings that you’ll be able to use time and again.