Fake, Copied or Stolen?

BeautyHQ had recently established an online store, selling cosmetics and skincare products. Amidst a proliferation of sales of parallel imported and stolen beauty products, one of the unique selling differences for BeautyHQ was that it only sold genuine brands, authorised by the wholesaler and backed by the manufacturer. BeautyHQ wanted to communicate this core message succinctly to potential customers so, leveraging BeautyHQ magazine, Intelligent Ink wrote this expose editorial about the dangers of counterfeit beauty products and the importance of buying genuine, guaranteed brands.