Fusion – Marine Catalogue
Intelligent Ink has long been involved with FUSION Electronics, writing press releases and articles for their website and blogs. At the end of 2011, FUSION approached us for further editorial support for their globally distributed 2012 Marine catalogue.
Intelligent Ink interviewed the CEO and key people within the business and provided an objective, editorial view to writing the ‘FUSION story’. The aim was to inject personality into the brand and espouse the virtues of the ‘True Marine’ certification, while keeping the story ‘relatable’ to customers from each facet of their global market.
Design done in-house by FUSION designers.