Hardy’s health stores were looking to redesign and rejuvenate their marketing communications, including their bi-monthly magazine. We pitched for the work in conjunction with Pumpt Advertising and Spike (expert email marketers) and the combination of skills we offered meant this ‘dream team’ won the work.
Intelligent Ink’s role has been to create and edit content for the magazine, as well as helping with email content creation and creative ideas for the spin-off campaigns.
The June/July issue was put together in record time and was released in all Hardy’s stores on June 1.
Design by Pumpt Advertising.