Hospice West Auckland

Hospice West Auckland wanted to ramp up their fundraising activity around Hospice Awareness Month and experience ongoing gains from these initiatives. Intelligent Ink worked as an extension of the Hospice marketing and fundraising team for six months and over this time:

  • Managed the Hospice’s social media marketing
  • Took care of the newly launched website, updating news and event content regularly and providing full analytics reports to monitor online activity
  • Contributed to regular brainstorming meetings around events and campaigns
  • Provided written content to support fundraising events and direct mail campaigns
  • Planned and implemented a new communications strategy to acknowledge, and share information with, different segments of their supporter database