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meMINI kickstarter campaign

Intelligent Ink were approached by the entrepreneurial Sam, from meMINI, to help him get ready to launch his innovative new camera. It was exciting to see the product in its prototype stages, as Intelligent Ink worked closely alongside Sam to create a brand story for his new invention.

Website copy and the complete production of an eight page press kit (pictured) followed, before we were able to bring all of these efforts together on a page.

Right from the beginning, Sam understood that compelling copy was a must to ensure that people connected with the product and not only wanted to support it through crowdfunding, but also to tell all their friends. It worked too – with the campaign raising over 30% of its targeted amount in the first 24 hours.