Palmers: Fresh Living Magazine
Palmers wanted to provide a valuable editorial style offering, to add content marketing to their traditional advertising mix. In association with Pumpt, we helped them to launch a new bi-monthly magazine, called Fresh Living.
Intelligent Ink was brought onboard to write the content for the magazine, conducting interviews and carrying out research in order to do this. The content was designed to both entertain and educate ‘gardening interested’ members of the public, and draw people into Palmers stores with interesting gardening tips. We also wanted to help open up gardening to the novice, and provide valuable information for the more experienced gardener too.
Design by Pumpt Advertising.