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The management team at Botany Town Centre were working with Pumpt Advertising to create a targeted publication to showcase what Botany has on offer and draw more people to the Centre. Pumpt engaged Intelligent Ink in the capacity of editor, to give the publication a magazine feel, as opposed to that of a catalogue. Intelligent Ink liaised with retailers, selected products, derived themes and layout, interviewed some retailers and wrote all of the content for the publication.

Design, print, targeting and distribution was done by Pumpt.