YWCA Auckland Newsletter and DMs
As part of our ongoing Marketing and Communications support for YWCA Auckland, Intelligent Ink took care of their end of year newsletter and direct mail (DM) campaigns, writing and designing the collateral, as well as organising the print, mail handling and lodgement with NZ Post.
Instrumental in planning the content, Intelligent Ink conducted interviews to be able to write each article, and sourced the high resolution imagery to be used in the final design.
Because people are associated with the YWCA for different reasons and purposes, we segmented the YWCA database and wrote two different versions of a fundraising appeal DM letter. All recipients were given the newsletter and one or other letter, with a response slip to make it easy for them to donate.