Why consistency is key to using content to control a conversation with your market

August 2, 2017

Regular comms blog-2

When it comes to communications, consistency is key. No matter how dazzling and perfect a piece of content is, nowadays, it’s no longer enough to do something once and pray that it will work.

Don’t get us wrong, we’re all for wonderful content; in fact, we believe that businesses can most effectively communicate with their audiences when they’re telling interesting and valuable stories. That said, we also understand that if you want to win in your chosen space, you have to proactively and strategically drive the conversation that you’re having with your market.

To do that, however, takes time.

Time to uncover and craft compelling stories that help people understand what makes a business or brand special and different.

Time to connect and build up trust with your customers and prospective market.

Time to regularly demonstrate your expertise, build your credibility, gain trust and provide your audience with the confidence that you will consistently give them value.

Time (and consistency) also allow you to improve; over time you can learn from your mistakes, as well as what you’re doing well. If you’re communicating regularly, over time you can see the type of engagement you’re getting, gauge responses, and make tweaks as you go to improve the way that you’re communicating.

Whether it be in the blog space, through a printed magazine or newsletter, or on social media, or through online and digital marketing, it’s more important than ever that you’re consistently getting your message out, and consistently communicating with the people who will help your business grow.

We’ve seen time and time again what happens when businesses are haphazard and spasmodic with their communications; they wonder why their efforts aren’t converting and why they’re not gaining the momentum they desire. Simply scheduling your communications with a content plan allows you to strategically consider the conversation you’re crafting with your market, driving increased conversions from captive consumers.

Let great content build your reputation and earn you the trust of your market. Add your expertise and your narrative to the dialogue that already exists around your corner of the market, with a confident and consistent brand voice.