There’s a still-popular proverb that all roads lead to Rome, which – figuratively speaking – means that that all choices, methods, or actions eventually lead to the same result. There are many paths to get there. We’ve certainly found this to be true for thought leadership. We’ve seen some thought leaders achieve great impact with […]
Should I just give up? How do I know if I’m onto something and should keep going? Chances are high that if you’re building thought leadership – working towards leading with your thinking – you may have asked yourself this. The same goes for any significant project. If you’re pouring considerable time and energy into […]
The holidays are good for lots of things… Getting to spend more time with family (if you like them), reading good books, making great food, spending time at the beach or in nature and thinking without the pressure of outputs. We love being on holiday because, for the most part, we get to choose how […]
When we think about the books – or even movies – that we love, we appreciate the way that they tell a great story. We’re guided through a complex narrative and come away feeling uplifted or moved in some way, caught in the grip of compelling storytelling. When we work with clients on their book […]
We often think of thinking as a solitary activity – something that takes place in our own heads. I prefer the analogy introduced by Annie Murphy Paul in The Extended Mind that our brains are like magpies, fashioning their finished products from the materials around them and weaving bits and pieces they find into their […]
If you’ve thought about writing your own book, then you might have imagined sitting down at the computer, a cup of tea or glass of wine on the desk, a bright blank Word document open in front of you – and then simply pouring out your words, in the right order, filling pages with brilliant […]
When we talk about what makes a great thought leader, we often mention the credibility and expertise that comes from experience – because it’s no good being someone who just talks the talk. A true thought leader has lived and breathed their industry for years, and has the lived lessons to back up what they […]
Like many other businesses, Intelligent Ink has transformed over the years. And, while we’re always learning, we feel pretty at home where we’ve ended up. More than anything we’ve ever done, empowering thought leadership feels like our greatest fit. For those who have been along on the ride for some time, you’ll know there weren’t […]
We all know we need to be communicating with our customers and prospective customers more often – but honestly, it can be pretty exhausting trying to come up with ideas for new content (we struggle with it for our own comms sometimes!). A clear, easy to follow communications plan is the key to making that […]
There’s no denying that the ways in which we consume and interpret content have changed. Of course, the ways in which we create content have had to change alongside that. Think of how much daily content consumption has adapted since the start of the century – from newspapers to phones, books to kindle, magazines to […]