There’s been a lot of buzz around the office in April, and we’ve all been busy worker bees. Now that we’ve reached the first day of the new month, we thought it’d be good to reflect on all of the exciting things we’ve been up to in April. Happy Birthday Intelligent Ink On 1st April, […]
Effective copywriting boils down to one thing: keying into your prospect’s overriding need. Your headline is the means of stopping your prospect in his tracks, of focusing his attention on one single thought: that overriding need. The rest of your copy must amplify that need. When it does, your product emerges as the fulfillment, and […]
We were recently invited to speak at a FINZ (Fundraising Institute of New Zealand) luncheon to share our expertise on raising brand awareness and making the most of communications. We absolutely love working with not for profit organisations, so this was the perfect opportunity to help some NFPs with raising their profiles and meet some […]
This past Wednesday, Intelligent Ink once again played host to a fabulous networking event filled with inspiring speakers, lively discussion, and lots of laughs. This month, we explored the theme of Intelligent Goals. Here are some of the key take-outs: Goals should be SCARY Our charismatic key note speaker, Cam Calkoen, shared how doing […]
Last night, we hosted Intelligent Lessons, the first in our Intelligent Series.The five speakers were incredible and our heartfelt thanks goes out to each and every one of them for taking the time to impart their wisdom for us. Following the speeches, we broke into groups for a few different rounds of discussion about ourselves, […]
We hosted our official office opening party last night at our new premises at 18 Durham Lane. The fabulous ladies from The Lauren & Delwyn took some pictures of the space, before the masses arrived – so we’ll be posting those soon. We had a speech poised for last night, which we never got to […]
A guest blogger post by Glenn Edley, CEO of Spike. Far from being a dying art, email is not only alive and well, it is a vital tool for retailers. For many people, both historically and, sadly still today, email marketing means spam. It’s also seen as the poor cousin of marketing channels. However, the […]
In early April, the Intelligent team celebrated the business’ 2nd birthday… There was cake, there were decorations, there were goodie bags, props and headpieces, even canine visitors… Check it out! The cake Blowing candles – and bubbles Jazz, our Intelligent Ink pup, joined the festivities in the office. Who put this guy in charge? 2nd […]
In little more than 10 days, Intelligent Ink turns 2. It’s been an amazing journey so far, having grown from just 1 person working full-time, to 2.5. We’ve also got our fantastic group of contractors to thank also – graphic designers, web developers and more than the odd writer extraordinaire! The list of amazing companies […]
There’s a sense of satisfaction that comes from reaching the end of a project, especially if it’s a really BIG project. I think it would suffice to say, the satisfaction remains in proportion to the project scale. Or sometimes it’s difficulty… Definitely tricky projects (however big or small) bring a sense of satisfaction when they […]