You know why you’re in business… You’re doing what you love, or what you’re good at. You could be living your purpose and pursuing your passion, or you could be filling a market need, but either way, you’ve already built a successful business. Not only that, you’ve built a great business that has a significant […]
In every time period, and in every culture throughout history, storytelling has been ever-present. In fact, storytelling has been the basis of almost everything in our society – it has well and truly earned its place as the most important tradition humans possess. Now, storytelling in business has emerged as the key to succeeding in […]
When it comes to working mums in the workplace, few people have more expertise than Jayne Chater. Not only a mum herself who’s navigated the challenges of exiting and reentering the workforce, she’s also an executive and leadership coach who supports organisations and working mums to help them maintain, grow, and succeed in their careers. […]
Guest post by Morgan McGregor, Owner of Hyped While Verity and Christina work hard to discover the magic in every business story, I work hard to translate those words into something a little more #Instagram. To be more specific, I know that it’s non-negotiable that your brand should have an amazing story to tell, but […]
Sounds like a simple enough question, right? You know, deep down, what makes your business special and different. You’re doing what you were made to do and you’re the best in the world at it. Who wouldn’t choose you? Figuring out your unique competitive advantage is, in some respects, basic business. You’ve been there, you’ve […]
We’re finishing the last of our to do lists and officially closing the doors on Thursday 21 December. We’ll be back from Monday 14th January with more words – excited to tell more of your great stories! Have an absolutely amazing Christmas – and a wonderful start to the New Year. Hope you take a […]
If you know anything about us whatsoever, you’ll know that we at Intelligent Ink are passionate word people. Our slogan and go-to hashtag of choice is ‘clever things with words’, various Inkers have had variations of ‘wordsmith’ in their job titles – basically, we’re dyed in the wool word nerds. We’ve been blogging about just this […]
Brand storytelling is about more than just telling your story once. It’s about incorporating storytelling into every campaign, every new product or service launch. At a recent Marketing Association Brainy Breakfast, Brand storytelling: How to shape your brand story, it was clear that storytelling is having a serious impact on big organisations’ brand loyalty. And […]
Seeing some of the speakers at the Hubspot Conference was one of those times that we wished we were overseas. Perhaps another year when we don’t have big book projects due we’ll be able to head along! One of the biggest highlights from the conference (or what we’ve seen of it since) was Rand Fishkin’s […]
Words matter. What you say to your customers, and about your company, has a bigger impact on your brand than anything else. The words you choose tell a story about who you are, how you interact with people and the world, and how you impact on your customers’ lives. Of course, preaching the same gospel […]