So you’ve put together some brilliant content; it’s informative, it’s interesting, it’s compelling – but it’s not leading to any more business for you and your team. More often than not, one of the biggest challenges content writers face is coming up with a way of actually converting content into customers. This is where the […]
Blog posts, landing pages, videos on social media… Have you tried everything and you’re still not quite getting the clicks you need, the purchases you were hoping for, or the traffic you were expecting? At Intelligent Ink we understand there’s nothing more frustrating than pouring your heart and soul into the creation of content only […]
When sitting down to plan and write your content for your shiny new website, it can be hard to figure out where to start. Of course, if you’re just looking for a quick conversion for a one-off sale then content can remain pretty focused on calls to action, but if you want to stand out […]
In every time period, and in every culture throughout history, the art of storytelling has been ever-present. Storytelling has connected us through generations. When done well, it delivers a message, puts us in a compelling characters’ shoes and evokes powerful emotions. It should, therefore, come as no surprise then to learn that storytelling is a […]
One of our lovely partners first introduced us to Emma, Founder of Baby Sleep Consultant NZ, in late 2017 by gifting her one of our ‘Seeking Your Story’ facilitations. Throughout this workshop, it was clear that while Emma was doing a fantastic job of marketing communications across all her various channels, there were a lot […]
Key messages. When you’re in business (or if you’re trying to build your own thought leadership position), having key messages is vital. Consider Subway – what do you remember about them? That their sandwiches are made fresh and to order? That they’re the ‘healthier’ fast food option? Now why do you think those things? Because […]
With two out of three people in New Zealand affected either directly or indirectly by dementia, you’d think that it might be a more common conversation topic. Unfortunately, there’s still a lot of stigma surrounding dementia and sometimes it can seem like you can hear only crickets when you mention the condition! That’s exactly what […]
As we wrap up the stories of 2017, the Inkers are feeling reflective… Here we take a look back (just for a moment) at what we learnt this year, as well as sharing what we’re most looking forward to over the holidays, and what we’re most excited for in 2018. We hope you all […]
In the age of the internet, it’s absolutely vital to establish at least some sort of online presence for a business; even if you don’t really conduct your business online. While it’s true that anyone can produce online content, many of you will understand by now that not all content is created equal. You’ve also […]
Verity has long been a member of Venus, a women’s business network that supports businesswomen to thrive. We were thrilled to be able to contribute this article to their print magazine recently. Click here to view the full magazine or read on to see our article below. “Those who tell the stories rule the world” […]