Every workplace has its own particular idiosyncrasies. Whether it’s something about the hierarchy that makes them different, or a propensity for having Nerf gun battles (something we’ve seen first-hand at one of our clients’ offices), or a particularly quirky set of values, there’s always something that sets an organisation apart from everyone else. Since we’re […]
Picture this. You’re looking for a new accountant, or maybe a plumber. Where are you going to go to see what options are on the cards? Or maybe you’ve read a piece about an interesting charity. You want to learn more. So what do you do? It’s not a trick question. In this day and […]
To wrap up the April blogging season, one of our long-time clients – Mat Wylie of Customer Radar – takes a look at why businesses need to be focused on the experience of every customer who interacts with their brand – and how you can make sure you’re providing the best experience possible. A new […]
Our latest Intelligent Intern, Morgan, had some pretty big shoes to fill when she came on board. But she’s proven to be more than up to the task, bringing brilliant energy to the team. We asked Morgan to tell us a little about her time here – so if you’ve ever wanted to know what […]
At a time when information and content is plentiful, and basically any question we need the answer to can be found at the touch of our fingertips, it can sometimes seem tricky to stand out from the crowd. One tactic we often consider for our clients, where suited, is how to position them as opinion […]
It can often seem like social media is the modern day Big Brother, and that all of George Orwell’s nightmares are now rolled into one big, intangible (but very real!) multi-platform monster. But should you fear the monster? Or feed it? Sometimes, the best answer is both. Whatever channels you use to connect with your […]
April 1st is our fifth birthday – and with five fabulous years of Intelligent Ink-ing under her belt, director Christina has provided us with some musings on five key things that she has learnt in that time. As I get ready to head off on maternity leave, it feels both a happy and sad occasion that I’ll […]
Most of you will have heard the news by now that there’s a little Ink Blot on the way. While Christina and Logan’s worlds are likely to be immeasurably changed come June, we wanted to let you know that this needn’t be the case for the rest of us – or you! At this stage, […]
Our last post of the summer is a guest post! Marek Townley is a Communications Advisor Intern at Auckland Council, but back in 2014 he spent some time doing work experience at Intelligent Ink, with PR & People Person Marieke as his mentor. He sheds a little light on what he worked on during that time. I […]
As humans, we’re inherently emotional beings. We can be as analytical as we want, but in the end, so much comes down to that deep sense of how something makes us feel – our lives are dictated by our emotions, perhaps more than anything else. While some people believe that our emotions are culturally conditioned, Darwin theorised […]