2015’s been an exciting year for the Intelligent Ink team, and we’ve all learnt a lot along the way. In this end of year series, each Inker takes a look at what they’ve learnt and how that’s impacted on their lives – you might call it a peek inside the minds of the Inkers. […]
By Christina Wedgwood “Entrepreneurs push civilisation forward… [they] tinker with a universe that doesn’t yet exist.” Or so says, Jack Delosa, serial entrepreneur and founder of The Entourage. That’s a lofty pursuit and could seem like quite a lot of pressure. However, for that 1% (approximately) of the population with that special fire, that true […]
Since you’re reading this, it’s probably safe to assume you’ve heard of LinkedIn. Whether you have an account or received invitations to connect or have had discussions about it with friends or conferences. You may be unsure on what to do next or may be questioning what are the benefits (if any at all) of […]
My time at Intelligent Ink has been a period of massive personal growth. My early days began in Christina’s spare bedroom in November 2012 as the only other Inker and have spanned to our current home in our spacious, downtown office with five other Inkers. It has been an absolute trip. Contributing to the business […]
At the start of the year, I had just moved to Auckland, armed with an English degree, dreams of being a writer, and a vague interest in getting into Public Relations. I was a little lost. After hearing about Intelligent Ink – “an awesome agency with a focus on good writing” – from a friend […]
“Not these guys again,” you think. “I really can’t be bothered with them right now – delete!” That’s certainly what some of your customers think to themselves when they see your newsletter pop up into their inbox. All of that hard work that you put into your newsletter vanishes in an instant. Now, there are […]
I’ve met many people who want to be ultra conservative with their brands and essentially fade into the background. This doesn’t make a lot of sense to me. Think of a butcher’s shop. You’re probably thinking of The Mad Butcher (or perhaps its almost equally vocal counterpart, The Aussie Butcher). Standing out – in a […]
It’s fast coming up to Thanksgiving, and although that doesn’t mean as much to us little old Kiwis as it does to the Yanks, it’s still a nice tradition. Taking time out to count your blessings is something that we like to do here at Intelligent Ink. We don’t do the roast turkey, but we […]
Some will argue that email marketing is a waste of time because: “I always delete enewsletters when they come through.” It’s true that these days even grandma is tech savvy enough to smell an email sales pitch. Yet email marketing is a huge business, and that’s because when it’s done right, it can work. Good […]
The purpose of a headline is to draw your reader in. You’ve gone to a lot of trouble to write an article, so you definitely want your audience to read it! It’s important to come up with a headline that’s catchy and makes the readers ask themselves, “What’s coming next?” Write 40 Headlines If […]