We all have a few books on our shelf that have sat unfinished for years. There are others that barely sit for a moment because we’re constantly loaning them out to friends, with our passionate review in tow. If you’re a hopeful author, you probably want your publication to exist more like the second kind […]
So you want to write a book. Maybe you’ve seen the work pay off for the leaders around you, and you want to experience the same. Or, perhaps you’ve read life-changing books in the past, and you know that your ideas could have that impact for someone else. You might even just be thrilled at […]
Experts often come to us because they want to achieve more with their business than just – to put it bluntly – making more money. The type of solopreneurs and intrapreneurs we typically partner with are those who have something bigger in mind: a real-world impact. It’s natural then that they would gravitate towards thought […]
There’s all kinds of buzz out there at the moment about thought leadership. It’s been hailed as a flashy marketing tool. A way to get senior leaders engaged. There is even a thought leadership ad option on LinkedIn. Thought leadership is one of those terms that seems to mean different things in different contexts. So […]
We talk a lot about consistency with thought leadership – and for good reason. Consistent blog posting, LinkedIn sharing, newsletter emailing, and other efforts all go towards cultivating a loyal following. It’s about showing up where your audience needs you. It also doesn’t hurt that regular posting can really help your LinkedIn algorithm. Tackling consistency […]
You’ve scaled that treacherous mountain. You’ve put in endless hours of research, writing, editing and more editing – and now it’s time to sit back, relax, and watch your manuscript transform into a polished book ready for the bestseller list! Well, not quite… Writing a book may be the hardest climb of your life – […]
You’re here to get your ideas out there and start making a difference in your industry. You know emails are an important channel in your thought leadership journey – but how do you know you’re doing it right? Thought leadership emails, above all, are about building consistency, trust and community around your ideas and your […]
In January 2022, our team began working with the global and innovative hospitality tech brand TASK Group. The company, following their strategic merger between TASK and Plexure in October 2021, was kicking off a digital marketing overhaul, and brought in Intelligent Ink to help with the production of blogs, social media posts, a white paper, […]
Thought leaders can come from anywhere, across any number of different industries, professions or initiatives. What sets a thought leader apart from being just a successful businessperson or a known expert is often their ongoing curiosity, combined with the drive to explore it to its edges. People often stumble into thought leadership because they want […]
As the newest Inker on the team, I’m still discovering the full scope of what thought leadership can accomplish for our clients. Being a writer in today’s very loud world often becomes synonymous with being a marketer. What first attracted me to Intelligent Ink wasn’t just quality content – although that was evident – but […]