We’ve been creating exceptional content for a decade. Here’s a small selection of our work, thoughts and musings on content, communication, and what it means to be thought leaders. #intelligentthink
There’s a sense of satisfaction that comes from reaching the end of a project, especially if it’s a really BIG project. I think it would suffice to say, the satisfaction remains in proportion to the project scale. Or sometimes it’s difficulty… Definitely tricky projects (however big or small) bring a sense of satisfaction when they […]
Done well, a story can carry the entire sale of your product, even if everything else is technically “wrong” in your ads (ie: no clear call to action, a weak offer etc.) We believe there are three storytelling methods ideal for creating profitable sales letters, emails and other marketing campaigns. They’re simple, easy to write, […]
Storytelling, in one form or another, has been around for as long as humans have been able to communicate – but we think it is under-utilised in the world of Marketing… It has been said that: “Narratives exert a powerful influence on human thoughts and behaviour. They consolidate memory, shape emotions, cue heuristics and biases […]
So often we jump in the deep end and then we’re left just splashing around. Entering a new market with a splash is still a good thing, but you don’t want to sink once the water has settled. There is a phrase we all know about ‘just keeping your head above water’. You could settle […]
The secret to prolifically creating excellent content isn’t inspiration or brilliance. Instead it’s found in structure, planning, and research. Not very sexy sounding, I know, but consider these rules and you’ll be able to write much more compelling content… Start with the audience and the angle It all starts with understanding the people you’re […]
Or something that rhymes with that? Either way, you want to create compelling content that encourages your readers to do what you want them to, so of course you are in the business of persuasion. Typically, persuasion is a case of creating a win-win situation, presenting someone with a case that it is in their […]
Content is made up of pieces. – and these pieces can be broken down into smaller pieces or combined into larger pieces, just like the elements on the Periodic Table. Orbit Media Studios has created a depiction of just that. Elements at the top of the chart are small and tend to have a shorter […]
Yep, I said it! But, hear me out… In many ways, I’m writing this post to myself as well. See how you feel. So often we equate “busy” with the need to be visible, to be needed and in line with that, with our sense of importance… We create so much content and share it because […]
AIDA, or Attention, Interest, Desire and Action is a classic copywriting formula, but it’s come to light more recently that it lacks a somewhat vital component. In some situations, it may very well still work, but in others, that missing ingredient is going to be a ‘dealbreaker’. And that missing ingredient is context. In a […]
We all want to be able to write more compelling content, whether that be for a website, an advertisement, your client newsletter or that important proposal. The age-old advice is simply to practice… get your 10,000 hours in and you’ll see huge gains. But for those of you who think that might take too long, […]