We’ve been creating exceptional content for a decade. Here’s a small selection of our work, thoughts and musings on content, communication, and what it means to be thought leaders. #intelligentthink
Thought leadership is, by definition, leading with your thinking. But what if your thinking needs to change? In her book Thinking 101, Professor Woo-Kyoung Ahn talks about various cognitive biases that cause us problems in our daily lives. From thinking that we’re better at something than we actually are to our fear of loss leading […]
If you try to please everyone, then you’ll end up pleasing no one. It’s helpful advice in life, sure, but it’s especially true when writing a book. In fact, this is why we recommend so much up-front planning before you start the actual writing process. And why defining your audience remains one of the pillars […]
Thought leaders can come from anywhere, across any number of different industries, professions or initiatives. What sets a thought leader apart from being just a successful businessperson or a known expert is often their ongoing curiosity, combined with the drive to explore it to its edges. People often stumble into thought leadership because they want […]
The holidays are good for lots of things… Getting to spend more time with family (if you like them), reading good books, making great food, spending time at the beach or in nature and thinking without the pressure of outputs. We love being on holiday because, for the most part, we get to choose how […]
You’re right in assuming that writing a book is a big commitment. Especially when you’re stuck at the bottom of the mountain looking up. It can look daunting, and it’s tempting to quit before you’ve even got started. However, in our years of experience we’ve seen countless clients write incredible books with a few solid […]
When used purposefully and intentionally, anything you want to achieve can be materialised through the right ritual or routine – including thought leadership. While we often have routines, it’s easy to fall into the trap of running on autopilot. But thought leadership is rarely about coasting; there needs to be intention, consistency, and a deliberate […]
I’m not alone in thinking that writing is hard. Whether you’re fresh to the title of ‘writer’, produce it for a living, or reckon that you’ve got the Next Great Work in you, putting pen to paper can be a challenge. Truth be told, very little about writing is about actually hitting the keys – […]
As the newest Inker on the team, I’m still discovering the full scope of what thought leadership can accomplish for our clients. Being a writer in today’s very loud world often becomes synonymous with being a marketer. What first attracted me to Intelligent Ink wasn’t just quality content – although that was evident – but […]
There are few better ways to build authority in your space than with a book – its weight in the hand, the smell and crinkle of its pages, the bold ideas building in confidence and impact as the sections progress. Whether on your own, with another through coaching or co-authorship, or via a ghost-writer, rising […]
When we think about the books – or even movies – that we love, we appreciate the way that they tell a great story. We’re guided through a complex narrative and come away feeling uplifted or moved in some way, caught in the grip of compelling storytelling. When we work with clients on their book […]