If you try to please everyone, then you’ll end up pleasing no one. It’s helpful advice in life, sure, but it’s especially true when writing a book. In fact, this is why we recommend so much up-front planning before you start the actual writing process. And why defining your audience remains one of the pillars […]
You’re right in assuming that writing a book is a big commitment. Especially when you’re stuck at the bottom of the mountain looking up. It can look daunting, and it’s tempting to quit before you’ve even got started. However, in our years of experience we’ve seen countless clients write incredible books with a few solid […]
There are few better ways to build authority in your space than with a book – its weight in the hand, the smell and crinkle of its pages, the bold ideas building in confidence and impact as the sections progress. Whether on your own, with another through coaching or co-authorship, or via a ghost-writer, rising […]
When we think about the books – or even movies – that we love, we appreciate the way that they tell a great story. We’re guided through a complex narrative and come away feeling uplifted or moved in some way, caught in the grip of compelling storytelling. When we work with clients on their book […]
When we talk about what makes a great thought leader, we often mention the credibility and expertise that comes from experience – because it’s no good being someone who just talks the talk. A true thought leader has lived and breathed their industry for years, and has the lived lessons to back up what they […]
In a digital age in which everyone can share their ideas and thoughts online, it’s no surprise that the internet is chock full of content – and unfortunately, a good proportion of it isn’t exactly what you’d call intelligent… So how do you share your expertise in a way that actually engages people? One option […]
When it comes to working mums in the workplace, few people have more expertise than Jayne Chater. Not only a mum herself who’s navigated the challenges of exiting and reentering the workforce, she’s also an executive and leadership coach who supports organisations and working mums to help them maintain, grow, and succeed in their careers. […]