When we talk about what makes a great thought leader, we often mention the credibility and expertise that comes from experience – because it’s no good being someone who just talks the talk. A true thought leader has lived and breathed their industry for years, and has the lived lessons to back up what they […]
When it comes to working mums in the workplace, few people have more expertise than Jayne Chater. Not only a mum herself who’s navigated the challenges of exiting and reentering the workforce, she’s also an executive and leadership coach who supports organisations and working mums to help them maintain, grow, and succeed in their careers. […]
One of our lovely partners first introduced us to Emma, Founder of Baby Sleep Consultant NZ, in late 2017 by gifting her one of our ‘Seeking Your Story’ facilitations. Throughout this workshop, it was clear that while Emma was doing a fantastic job of marketing communications across all her various channels, there were a lot […]
With two out of three people in New Zealand affected either directly or indirectly by dementia, you’d think that it might be a more common conversation topic. Unfortunately, there’s still a lot of stigma surrounding dementia and sometimes it can seem like you can hear only crickets when you mention the condition! That’s exactly what […]
Intelligent Ink had been working with Hardy’s Health Stores for over four years, providing all of the editorial content for their MyHardy’s (and later, Discover) magazine before the brand went into receivership in early 2017. Diana and Vince Burgess bought the business and, having been involved with owning Hardy’s stores for some time, bought with […]
What excites us as Inkers is telling stories. Whether that’s telling tales of our weekend shenanigans on a Monday morning, or writing compelling stories for our clients, when we are storytelling, we are in our element. However, the true icing on the cake for us is when the tale is disseminated in such a way […]
By Marieke Esveld For many not-for-profit organisations, PR campaigns are a main driver for donations and raising awareness of their work. PR campaigns make up a large portion of my work, and each of my clients use these to achieve a specific goal, whether it’s reaching a fundraising target, creating a shift in thinking […]