Who really wants to read the same story over and over? When writing a press release or an article about yourself or your business it can be easy to fall into a trap where the same issue is continuously addressed. Not only does it make the story very one dimensional, but it can also switch […]
A deep and abiding appreciation (dare I say, perhaps even love?) for grammar is a trait that not a huge number of people possess. But when you’re in the business of all things wordy, grammar has its own kind of glamour. It should be noted that English is a constantly evolving language – and we’re […]
We all know that we’re meant to set goals. It’s drilled into us from an early age, when we do goal setting at school – but oftentimes, it’s only when we hit the working world that the real value of goals become apparent. Goals give us something to work towards – and something by which we can […]
This week, we are delighted to have a guest post from the incomparable Galia BarHava-Monteith, co-founder of Professionelle. We’ve been working with Professionelle this year to make their PR really sing – but with our current staff falling squarely in Professionelle’s target demographic, we’ve also all learned a lot from our interactions with everyone involved […]
For people working in our corner of communications and writing, there is an unspoken extra element to our quirky job titles. Whether Wordsmith & Content Marketing Queen, PR & People Person, or Smooth Operator, we all have an extra superpower – translation. Some of the team may have dabbled in various languages along the way, but the […]
‘Content is king’, they say. ‘Just write a blog’, they say. ‘Demonstrate thought leadership’, they say. Easier said than done, we say. But just because there’s more to creating and maintaining a company blog than stringing a few words together and throwing them out into the wild world that is the web, it doesn’t mean […]
Picture this. You’re looking for a new accountant, or maybe a plumber. Where are you going to go to see what options are on the cards? Or maybe you’ve read a piece about an interesting charity. You want to learn more. So what do you do? It’s not a trick question. In this day and […]
To wrap up the April blogging season, one of our long-time clients – Mat Wylie of Customer Radar – takes a look at why businesses need to be focused on the experience of every customer who interacts with their brand – and how you can make sure you’re providing the best experience possible. A new […]
It can often seem like social media is the modern day Big Brother, and that all of George Orwell’s nightmares are now rolled into one big, intangible (but very real!) multi-platform monster. But should you fear the monster? Or feed it? Sometimes, the best answer is both. Whatever channels you use to connect with your […]
As humans, we’re inherently emotional beings. We can be as analytical as we want, but in the end, so much comes down to that deep sense of how something makes us feel – our lives are dictated by our emotions, perhaps more than anything else. While some people believe that our emotions are culturally conditioned, Darwin theorised […]