As digital content rises in popularity, it’s no surprise that many media outlets are struggling. With more and more free news and entertainment online, the need to pay for content is reducing rapidly. This, combined with a decline in revenue generated by print advertising, means many publications are turning to alternative methods of generating revenue, […]
Since you’re reading this, it’s probably safe to assume you’ve heard of LinkedIn. Whether you have an account or received invitations to connect or have had discussions about it with friends or conferences. You may be unsure on what to do next or may be questioning what are the benefits (if any at all) of […]
“Not these guys again,” you think. “I really can’t be bothered with them right now – delete!” That’s certainly what some of your customers think to themselves when they see your newsletter pop up into their inbox. All of that hard work that you put into your newsletter vanishes in an instant. Now, there are […]
I’ve met many people who want to be ultra conservative with their brands and essentially fade into the background. This doesn’t make a lot of sense to me. Think of a butcher’s shop. You’re probably thinking of The Mad Butcher (or perhaps its almost equally vocal counterpart, The Aussie Butcher). Standing out – in a […]
Some will argue that email marketing is a waste of time because: “I always delete enewsletters when they come through.” It’s true that these days even grandma is tech savvy enough to smell an email sales pitch. Yet email marketing is a huge business, and that’s because when it’s done right, it can work. Good […]
The purpose of a headline is to draw your reader in. You’ve gone to a lot of trouble to write an article, so you definitely want your audience to read it! It’s important to come up with a headline that’s catchy and makes the readers ask themselves, “What’s coming next?” Write 40 Headlines If […]
Effective copywriting boils down to one thing: keying into your prospect’s overriding need. Your headline is the means of stopping your prospect in his tracks, of focusing his attention on one single thought: that overriding need. The rest of your copy must amplify that need. When it does, your product emerges as the fulfillment, and […]
A guest blogger post by Glenn Edley, CEO of Spike. Far from being a dying art, email is not only alive and well, it is a vital tool for retailers. For many people, both historically and, sadly still today, email marketing means spam. It’s also seen as the poor cousin of marketing channels. However, the […]
Done well, a story can carry the entire sale of your product, even if everything else is technically “wrong” in your ads (ie: no clear call to action, a weak offer etc.) We believe there are three storytelling methods ideal for creating profitable sales letters, emails and other marketing campaigns. They’re simple, easy to write, […]
Storytelling, in one form or another, has been around for as long as humans have been able to communicate – but we think it is under-utilised in the world of Marketing… It has been said that: “Narratives exert a powerful influence on human thoughts and behaviour. They consolidate memory, shape emotions, cue heuristics and biases […]